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Ping Pong Social Club
Ping Paradise aims to redefine social and corporate entertainment in Lisbon by blending the thrill of Ping Pong with a vibrant musical atmosphere and delicious bits & drinks.
Our unique concept promises a high-energy venue with broad appeal and efficient operations, filling the void for "eatertainment" in Lisbon.
In Brief
Location
Strategically situated near Liberdade Avenue, Ping Paradise benefits from high foot traffic and convenient access and parking.
Our 480sqm two-story venue offers ample room for ping pong, socializing, dining and events.
Target Audience
Ping Paradise caters to a diverse clientele, including young professionals, students, families, Ping Pong enthusiasts, music aficionados and the expat community.
Ping Paradise accommodates the needs of enterprise groups, event planners, sports enthusiasts and fun seekers all at once.
Unique Selling Point
Ping Paradise's distinctive blend of Ping Pong, a trendy 80's atmosphere, and hi-fi music creates a unique experience.
Our specialty fried chicken and champagne pairings with efficient F&B operations further enhance the unique experience.
Market Analysis
1
Thriving Industry
Lisbon's entertainment scene is experiencing a surge in demand for unique social experiences, creating a prime market for Ping Paradise.
2
Strategic Location
Starting in the highest retail area of a city bustling with a vibrant nightlife, entertainment tourism, and a big startup scene.
3
Competitive Edge
Our distinctive fusion of ping pong, social atmosphere, and quality food and beverage offerings sets us apart.
4
Ping Pong Hype
2nd most played sport in the world, with easy access and health benefits, Ping Pong is experiencing a surge in popularity, even reaching Hollywood.
A Proven Concept Abroad
SPiN (US)
  • Pioneered the concept, launched in 2007
  • 9 locations throughout the U.S.
Bounce (UK)
  • Launched in 2012
  • 3 locations in London
Marketing Strategy
1
Digital Presence
We will leverage social media, targeted online ads, and a user-friendly website with seamless online booking to maximize privatizations and groups reservations.
2
Strategic Partnerships
Collaborations with local artists, businesses, influencers, , event planners and startup communities will broaden our reach and enhance brand visibility and loyalty.
3
Engaging Events
Appealing formats of launch events, team buildings, tournaments, monthly themed nights, and special group packages will be designed to drive incremental revenues.
Revenue Streams
1
F&B Sales
Our classic gastro-pub food and drinks menu, featuring specialty fried chicken and sophisticated cocktails will ensure a steady revenue from day 1.
2
Group Bookings
Private parties, corporate events, and tournaments will generate over time the #1 income stream.
3
Hourly Play
Ping pong enthusiasts can enjoy hourly table rentals at competitive rates, easily bookable online with a minimum spend formula, filling up the slow hours of operation.
1. F&B
Sharing is caring
  • Simple, delicious, easy-to-share, no-cutlery offering
  • Sophisticated cocktail menu
  • Homemade "Paradise" Beer
  • Efficient packages for groups of all sizes (example)
2. Group Bookings
From all sizes
  • Team-building, bachelor, birthday formats
  • Part and full privatizations offers
  • Monthly ticketed themed nights
  • Live music programming all year long
  • State-of-the-art sound system and 2 DJ booths
3. Hourly Play
Ping Pong at heart, by PodPlay

PodPlay

PodPlay | A best-in-class booking system for managing a sports facility

Technology to empower sports venues to streamline reservations, manage events, and run spaces autonomously.

  • Easily bookable online, optimized to fill the slow hours
  • Dedicated mobile app
  • Automated point counting during the games, replays available
  • Monthly ticketed tournaments
  • Ping coaches available to improve you game
The Space
Spacious 480 sqm venue, over two floors with inedependant access
High Ceilings & Large Sidewalk Access
Steps from Avenida Liberdade and Principe Real
Prime Central Business and Retail District
Licensed until 2am
New isolation and extraction
Ground Floor
  • Fully equipped large kitchen, fully equipped bar
  • 3 public bathrooms
  • Technical area & large office space
  • 5 meters ceiling height
  • Enough room for 5 Ping tables
  • ATM on site (generating €500/month in rent)
Basement
  • Small fully equipped kitchen, fully equipped bar
  • 2 public bathrooms, storage space
  • Independent access from the street (for privatizations)
  • 4 meters ceiling height
  • Room for 2 Ping tables and 1 play area (pool table + shuffleboard + darts)
More pictures of the current space

drive.google.com

Photos - Google Drive

The Real Estate
The bulk of the investment buys the Trespassa, which grants a competitive lease contract and all the F&B equipment, infrastructure and licensing, saving months of renovations and legalization work/risk. Its value will increase over time.
€6/sqm
monthly rent in an area that averages at €25+/sqm
11 years
remaining in a secured lease, renewable for 5
~€100K
worth of equipment and infrastructure
turnkey
2 fully operational kitchen & bar, fully licensed until 2am
Financial Projections
€350K investment needed to open doors in April 2025, with a comfortable cashflow safe net.
Conservative assumptions based on our personal experiences over 15 F&B businesses in Lisbon.
Total Investment
€350K
Profitability
Day 1
Payback Period
24 months
ROI Annualized
18%
Revenue Breakdown
The majority of revenues will stem from private events (part and full privatizations of the space), focusing on corporate entertainment (team buildings, product launches, seminar, etc) and private groups bookings (bachelors, birthdays, etc), where the margins are highest and the planning easiest.
Timeline
1
March 2025
Access to the space, beginning of design improvements and soft F&B operations.
Beginning of food tastings, pop-up events, community-building incentives.
2
May 2025
Grand Opening event gathering all the key target audience influencers.
Beginning of full F&B operations and events planning.
Marketing focus on booking privatizations and large events in Q4.
3
September 2025
Beginning of full scale operations with privatizations and large bookings.
Marketing focus on booking Xmas events.
4
Mid 2027
Project profitability, debt refinancing, opening in Paris, target location already identified.
5
Mid 2028
Opening in Madrid.
Founding Team
Amaury Meunier
French entrepreneur, music lover with 12+ years experience building entertainment and F&B concepts in NYC and Lisbon, notably Yamba
Felipe Dinis
Brazilian Deloitte auditor turned entrepreneur with 8+ years experience building F&B operations in Lisbon, notably Go A Lisboa .
Our Champion
Jean-Philippe Gatien
1993 World Table Tennis Champion.
Olympic silver medalist, singles, Barcelona 1992.
Olympic bronze medalist, double, Sydney 2000.
Executive Director of Sports of Paris Olympics 2024.
Our Sponsor
Cornilleau
A global leader for 50 years in the Ping Pong equipment, Cornilleau developed hybrid tables blending design, practical use and professional feel. Ping Paradise will feature these tables in the location as well as in punctual activations in relevant events.

Cornilleau Play Style

Table de Ping-Pong Origin Outdoor - Noire

Résistance aux chocs et intempéries.Durabilité : garantie 10 ans et réparabilité 20 ans minimum.Qualité de jeu : panneaux de jeu Cornilleau, expert en tennis de table depuis plus de 50 ans. Agrément loisir FFTT.Convertible en table de jardin en retirant le filet.Fabriquée en France, à Bonneuil-les-Eaux (Oise)Tiroir de rangement pour raquettes et balles incluses. Panneaux ping ou panneaux décor, choisissez votre style.

The Origin table stands out with its unique style, materials and finish. Made in France, it converts easily into a garden table. Its durability provides peace of mind for meals and games. Equipped with classic ping panels, the quality of play is identical to a professional outdoor table.